The company’s aim is to reduce power consumption. It deploys its products to schools in Africa, where they are well suited to running on solar power as they run on DC directly. The machines use approximately 90% less power than traditional desktop computers. This allows ICT to be deployed in remote areas.
In the UK, the aim of the product is to dramatically reduce energy bills. Compared to a tower PC, which takes up a lot of space, is noisy and produces heat, and can cost about £75 per year to run, the Aleutia machines can save schools around £60 per year in running costs. The computers are also manufactured in the UK.
Aleutia’s target markets range from primary schools to secondary schools and all the way up to university level. Their competitors are Taiwanese industrial PC companies. However, their products are rugged computers that are too expensive for UK schools. In comparison, Aleutia provides a rugged PC at an affordable price.
Aleutia has introduced a seven-year warranty on its products. At the end of the seven-year warranty period, if the school wants to replace a computer, Aleutia can send it to a school that they work with in Ghana, where it can be immediately plugged in and used. This couldn’t be done with traditional PCs because their fans would be wrecked by the dust, their plastic and metal cases wouldn’t cope with the heat, and they would end up in landfill.
The PCs have a longer life than traditional desktop equivalents due to their simplicity. When they do reach the end of their lives there are just three pieces to take apart. Those pieces are made of aluminium and copper and can be easily recycled. Thus, in terms of power saving and recyclability this product is very environmentally friendly.
If any product fails in the UK, Aleutia operates a ‘swap-out’ policy that allows components to be replaced.
This product can be recommended for its money saving aspects, durability, eco-friendliness and innovation.
Verdict: 10/10 Mark Kelly